Magnate isn't a real product.
There's no AI executive, no waitlist, no Founder tier. The quotes on the home page are invented and so is the company in the footer. The board memo, if there ever was one, is safe.
It's a satire.
What it's reacting to
An argument a lot of people have been hearing at work lately: use AI or get left behind. Learn the tools or become unemployable. It usually shows up in a Slack post or a slide in the all-hands, and the tone is less "let's talk about this" and more "the train is leaving."
Most of what executives spend their time on is structured written work: quarterly memos, board updates, talking points, comp calibration, hire-or-promote writeups. That turns out to be the kind of thing language models happen to be reasonably good at. So the page takes the same argument and aims it back. Same urgency, same confidence, same "be the next one, not the last." Just at a different audience.
The argument sounds different about yourself than it does about somebody else. The people who deliver it should probably sit with that for a minute.
On the tools
The scare-tactic version of the pitch is bad even when the underlying recommendation is correct.
Pressure tends to produce resentment, distrust, and quiet refusal. Not adoption. Resentment toward being told to learn something on someone else's schedule. Distrust, because the people pushing usually have an agenda, and the agenda leaks onto the tool itself. And the refusal: foot-dragging, fault-finding, talking the thing down to colleagues.
The honest pitch is simpler. The tools are useful. They write the email you'd been putting off. They explain the codebase nobody documented. They turn a half-formed idea into something you can edit. At eleven on a Tuesday, when nobody else is around, they're a colleague to argue with. A thing that used to take two hours takes ten minutes.
People pick up a tool by getting excited about it on their own terms, usually after watching somebody they trust use it well. They find the thing it does that matters to them, not the thing on a slide. That kind of discovery can't really be scheduled, and pressure makes it less likely, not more.
If you want people on your team using these tools, and you probably do, sit down with somebody and do something useful with one. Share the prompt that worked. Send the demo. Ask what they're stuck on this week and try it on that.